More than just a race team, Star Spangled Racing understands that motorsports marketing is more than a logo on the car. IMSA’s race fans have an average household income of $115,000, and are 67% more likely to be business owners. Fans of the NTT IndyCar Series are more global, with an average household income of $88,500 and are 27 percent more likely to feel loyal to companies who sponsor the sport. 

Motorsports hospitality and behind-the-scenes tours, with its sounds and smells and exciting atmosphere and meet-the-drivers opportunities, provides a different level of hospitality options beyond the traditional baseball outing for management, employees, high-performing salespeople and vendors. Being in the paddock provides access to business owners, high-ranking CEOs, and decision-makers at internationally successful companies, both inside and outside the automotive landscape.

Star Spangled Racing’s proven business acumen and experience with tech and artificial intelligence can help integrate motorsports marketing into your full marketing program to augment business to business relationships, directly driving sales.